Assignment 15A Figuring Out Buyer Behavior No. 2
15A – Figuring Out Buyer Behavior No. 2 Report findings: I found these interviews to be challenging but helpful. In my interview with Alissa, we talked about if she were to have her tattoos on her neck removed she would want to do a lot of research because the process of laser removal is painful and time consuming. In discussing alternatives, she mentioned that price would be of concern because it is quite expensive and there is no real guarantee that the finished product will be satisfactory. She said she would most definitely go to a facility with a lot of experience and that she would want to speak to previous customers to get feedback so certainly quality is also a huge factor. She said the most important factor was quality but price would play an important part of her decision making. She did say she might consider financing as a payment option. My second interview with Amy was the most fun. She is someone I think would be a...